the pitch

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$200,000 in non-dilutive cash prizes

$100,000

1ST PLACE

$50,000

2ND PLACE

$25,000

3RD PLACE

$25,000

PUBLIC CHOICE AWARD

THE phases

Melamoon, created by FACE and powered by Interac, provides capital and training to Canadian-based entrepreneurs growing early-stage businesses across consumer products & services, healthcare, media & entertainment, technology, and AI. Together, we’re helping close the opportunity and wealth gap by reducing barriers to accessing capital and positioning diverse founders to excel uninterrupted.

Our goal is to fund bold ideas and create more equitable access to the resources founders need to grow and thrive.

  • Each city opens a dedicated one-week application window.

    Founders apply through one city, creating focused, high-intent cohorts across the country.

  • 20 founders will pitch, with 10 advancing as regional finalists.

    Each event features a curated pitch format with multiple rooms and judges, designed to surface the strongest ideas in an intimate, high-quality setting.

  • 50 founders from across Canada are selected to join the Melamoon cohort.

    Participants gain access to visibility, mentorship, and ecosystem connections as they prepare for the final stage.

  • Cohort founders submit additional materials, including detailed decks and business insights.

    5 finalists will be selected for the grand finale in Toronto on October 16-17.

  • Location: Steam Whistle Brewery
    Date: October 16 to 17

    Top five finalists pitch live for non-dilutive cash prizes across multiple categories, gaining national visibility and access to capital.

    The journey culminates at BLAXPO X Melamoon Toronto.

  • Business must be at least 51% owned and operated by individuals who identify as Black or of African descent

  • Founder and business must be based in Canada

  • Business operating for less than 10 years

  • Annual revenue under $1,000,000

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Eligibility Criteria

  • Has not raised more than $1,000,000 in dilutive capital

  • Operating in consumer products and services, healthcare, media and entertainment, technology, or AI

  • No direct affiliation with large corporations, investment funds, or government entities

  • Founders and immediate family members cannot be employed by FACE or BLAXPO and/or their affiliates, partners, or sponsors

All eligibility decisions are made at the discretion of FACE